Content Writer
Indiranagar - Bengaluru
Business - Marketing
JOB DESCRIPTION

Desired Expertise:

  1. Content Writing for web pages, landing pages, promotional mails, sales mails, sales script, product brochure, corporate presentation, social media posts, blog articles, ebooks, case study documents are must
  2. Expertise in handling social media pages, blog
  3. Should have sound Knowledge of MS Word or Google Docs
  4. Find new content opportunities & ideas
  5. Should research and gather all relevant and factual information for writing content

Tools you should know:

  1. Wordpress
  2. MS Office or MS Word
  3. Google Docs
  4. Social Media - facebook & linkedIn
  5. Quora

Desire Candidate Profile:

    Qualification: MBA, PGDBM, MA, PG/UG in Business Communications
    Experience: 2 – 5 Yrs
    CTC : As per Industry Standards

Roles & Responsibilities:

  1. Website Content Management
    • Conduct periodic content audit of our website
    • Develop content for all the new pages
    • Prepare timely competitor analysis report of on page content
    • Keep the content fresh and up to date in all pages of our website
    • Develop engaging, SEO friendly content
    • Study & Monitor the effectiveness of the content presented and ensure the content is effectively
    performing
  2. Content for Sales Collateral
    • Develop content for product pages, landing pages, product brochure, fact sheet, case studies/use cases,
    product presentation, How to video, What is video, user manuals.
    • Keep an eye of all latest trends in sales collateral and develop content for all the relevant sales collateral
  3. Content for Promotional Resources
    • Develop content for landing pages, social media posts, website banners, social media banners, social
    media profiles,
    • Sales promotional emails, Browser push notifications, web push notifications etc.
    • Develop content for email marketing
    • Study the latest trends and best practices for developing anti-spam content
    • Write effective subject lines and body content to increase open and click through rate
  4. Content for Blog
    • Responsible for driving traffic to blog
    • List out all the relevant sources for content ideas, keep a track of all the potential sources
    • Identify most effective content opportunities, develop content for the latest trends and maintain
    consistent growth in blog visits
    • Develop engaging, SEO friendly, latest content
    • Increase content engagement and active blog subscribers
    • Drive traffic from blog to our website
  5. Content for Social Media and all other channels
    • Develop content all our social media profiles, quora, medium, youtube and all other online channels
  6. Keyword Research & Back-linking
    • Conduct periodic keyword research
    • Identify high potential and relevant keywords
    • Develop SEO friendly content to drive traffic for those keywords
    • Audit keyword ranking of existing pages
    • Optimise the pages in our website to the most relevant keywords
    • Identify guest blogging opportunities
    • Post content is various digital places and create backlinks
  7. MIS & Reporting
    • Daily BOD & EOD Report (Beginning of the Day & End of the Day)
    • Blog, Social Media, Quora Performance Report - Weekly
    • Competitor Content Analysis Report – Quarterly
SKILLS AND EXPERTISE